Rabbit Hole for Hampstead Theatre

January 28, 2016

We are always up for a challenge at SWD!

Take our recent artwork for Rabbit Hole at Hampstead Theatre. Starring the lovely Claire Skinner (Outnumbered) and Tom Goodman-Hill (Mr Selfridge), the play focuses on a happy suburban couple whose world is turned upside down by a life-changing event.

We were given a very clear brief for this; to create an image of Claire and Tom, in which they appear to be looking directly down a rabbit hole. We decided the best way to create this would be to build our own!

Here are some behind the scenes photos to give you an idea of how this was put together…


It took quite a bit of testing to make sure the hole was an appropriate size. Once we were happy Newman Displays provided a sheet of acrylic and the turf came from a local garden centre.

This needed to be carefully suspended to allow room for Shaun to get beneath the rabbit hole, with enough distance between himself and the actors.


Claire Skinner goes down the rabbit hole:



Tom Goodman-Hill takes a different approach:


Below is one of our shortlisted images. Other details, such as the sky, soil and grass were added in later. Going through this process allowed us to look in detail at how the grass might overhang the edge of the rabbit hole.


Here is the final poster artwork:


We hope you enjoy the final image as much as we enjoyed creating it!